Build a stronger B2B pipeline.
Bespoke support, tailored to your goals.
We help B2B companies identify the right prospects, reach the right decision-makers and create qualified opportunities for their sales team with practical support, modern sales tools and a people-centric approach.
Book an introductory call
Explore services
COMMERCIAL METHOD
01 ICP
02 Research
03 Identify
04 Enrich + Prioritise
05 Engagement
06 Lead Qualification
07 Nurture
Practical support with modern tools
WHAT I HELP SOLVE
A stronger pipeline starts with a stronger top of funnel.
Many commercial teams have good products, experienced salespeople and an existing CRM but prospecting still becomes inconsistent when nobody has enough dedicated time to own it.
Limited prospecting capacity
Account Managers, AEs and Sales Managers are often focused on existing customers, active opportunities and closing deals. Consistent new-business prospecting can easily fall behind.
The wrong companies get too much attention
Without a clear ICP and prioritisation process, sales teams can spend valuable time researching and contacting accounts that are unlikely to become strong opportunities.
Weak pipeline visibility
When qualification, lead scoring and CRM follow-up are inconsistent, it becomes difficult to see which prospects deserve attention and what should happen next.
SERVICES
Flexible support across your commercial journey.
MRZ Sales Studio offers practical BDR and prospecting support that can be adapted around your team, market and existing commercial setup.
BDR & Prospecting Support
From ICP and account research to outreach, qualification and CRM follow-up, we can support your team with the day-to-day work required to keep new-business prospecting moving.
ICP & target account research
Decision-maker identification
LinkedIn, email and selected calling
Qualification and follow-up
CRM pipeline support
Explore BDR support
Lead Generation & Market Research
Build a more focused prospect list by identifying relevant companies, the right decision-makers and stronger commercial opportunities.
Market and segment research
Target account lists
Contact enrichment
Lead scoring and prioritisation
Commercial insights
Explore lead generation
BDR Training & Team Enablement
Practical training for commercial teams that want a more structured and repeatable approach to prospecting, qualification and pipeline development.
We can also work alongside the team after training so they can apply the methodology to real prospects, review results and improve the process together.
ICP and prospecting methodology
Lead scoring
Modern sales and prospecting tools
Outreach and qualification
CRM and handover
Practical follow-up support
Explore training
Responsible & transparent prospecting
MRZ takes a targeted, relevance-first approach to outbound. We work with clear targeting, transparent messaging and respect for applicable privacy, telemarketing and opt-out requirements in each market.
Relevance before volume. Respect the prospect.
HOW WE CAN WORK TOGETHER
Build → Run → Train
A practical way to strengthen your outbound process without forcing your team into a one-size-fits-all approach.
The scope can be adapted to your market, sales team and existing commercial setup.
01
Define ICP
02
Research
03
Identify
04
Enrich + Prioritise
05
Engage
06
Qualify
07
Next Action
Bespoke collaboration is always possible Build, Run and Train can also be used separately depending on what your team needs.
MRZ Sales Studio uses modern sales and prospecting tools, but does not provide technical automation implementation.
TRAINING & TEAM ENABLEMENT
Practical BDR training your team can actually use.
The goal is not just to explain prospecting theory. We help commercial teams understand the process, apply it to real prospects and build a more consistent way of working.
BDR Introduction
A focused 90–120 minute introduction for teams that want to understand the role of BDR and how structured prospecting supports the commercial engine.
The role of BDR
ICP and targeting
Prospecting and qualification
Lead scoring
Modern sales tools
CRM and handover
BDR Prospecting Workshop
A practical half-day workshop for teams that want to improve how they research, prioritise and approach new prospects.
ICP and account selection
Decision-maker research
Lead enrichment
Lead scoring
LinkedIn and email
Call preparation
Qualification
CRM workflow
BDR System Workshop
A customised full-day workshop built around the company’s own ICP, personas, tools and commercial process.
Client-specific ICP and personas
Messaging
Lead scoring
CRM workflow
Handover process
Sales and prospecting tools
Practical exercises
If useful, we can also stay involved after the workshop and work alongside the team while they apply the methodology to real prospects.
ABOUT MRZ SALES STUDIO
Sales is still about people.
My professional background has taken me through healthcare, hospitality, entrepreneurship and different commercial roles. Although these environments are different, one thing has always connected them: people, communication and understanding what someone actually needs.
Over time, I built my experience in B2B prospecting, lead generation, qualification and pipeline development.
Today, I bring those experiences together through MRZ Sales Studio — combining a human approach with structure, commercial focus and practical execution.
For me, good prospecting is not about contacting as many people as possible. It is about understanding the market, selecting the right companies, reaching the right decision-makers and creating relevant commercial conversations.
Mariz Reineman
Founder, MRZ Sales Studio
Mariz
LET’S TALK
Whether you need extra prospecting capacity, a clearer outbound structure or practical BDR training for your team, we can start with a simple introductory conversation.
No standard solution is required the scope can be adapted around your team, market and commercial goals.
Book an introductory call
Get in touch